New standards in speed and communication are to be achieved by means of a platform called MMK digital docked to the website. Using the MMK digital platform, Mayr-Melnhof Karton customers will for the first time be able to carry out all their business processes online and securely in real time in a matter of seconds, around the clock, seven days a week.
The aim of Mayr-Melnhof Karton is to communicate its innovative image to the outside world via its website. In this case, the product is decisive for the design and the concept for the navigation. The content fills the entire viewport up to the first mobile breakpoint. Until then, the individual navigation points are scrolled horizontally – reminiscent of physically browsing through a paper (or cartonboard) catalogue.
From the innovative website www.mm-karton.com to the online portal MMK digital there is an interface on the basis of which the selection of the suitable cartonboard quality can be made. MM Karton actively supports customers with this additional service and helps, for example, to optimize deliveries and thus act more economically and environmentally friendly, as well as to track them live via GPS tracking.
At the beginning, the challenge was to give the MMK website a new look and at the same time not disregard the usual behaviour of the user. The intelligent integration of MM digital was of particular importance.
At the same time, measures were developed to make the MM digital interface even more user-friendly. Digitalwerk relied on its UI specialists to make the most of the platform‘s potential. In addition, usability tests with customers were carried out by external experts in order to achieve optimal insights.
A picture says more than a thousand words - a video even more. The new website lets videos speak for themselves, which are discreetly located in the background of the website and do not distract the user from the essential content, but merely strengthen the identity of the brand.
The implementation of the concept was associated with many risks and challenges. But the result speaks for itself. With this daring step, Mayr-Melnhof Karton has set a benchmark among the cartonboard manufacturers and thus has an innovative appearance.
The development specialists at Digitalwerk accepted the challenge and implemented the complex concept conscientiously. In the end, a website with recognition value was created, which, however, does not disregard important elements for a user-friendly interface and is optimally displayed on all mobile devices.
A viewport-filling screen design that adapts responsively to any resolution.
As soon as the layout switches to a mobile device, the traditional way of scrolling down is re-established.
MMK digital is a new era in the cartonboard trade business.
Horst Bittermann - Head of Marketing
304 person days
were performed by Digitalwerk in a lead time of only 196 days