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New Look & Feel

About a new, inspiring environment and the turning point that comes with it.

Raphael Berthold 29. July 2020

We preach change ­– so we have to live it. And a lot has changed for us: in addition to newly defined working methods and a changed internal structure, we have moved into a new office and redesigned our CI.

 

   

A modern, stylish appearance

It has now been over a year since we took our first look out of the windows that look directly onto the golden foliage of the Secession. Already during this first inspection of the new agency premises, a premonition spread through us. A quiet inkling that this step could mean a turning point for our agency.

 

The urge for development and change already existed at that time but has increased progressively in the course of the last year. The long-planned opening and reorganization of the internal structure, a new credo that gives everyone at digitalwerk more freedom and trust, the radical redesign of our new agency premises at Getreidemarkt 1 in Vienna as well as our CI are probably the biggest developments here.  

 

Parallels to the Secession result not only from the geographical location: as an art association, the Secessionists made the demand on modernity to find new forms of expression. The artists were very interested in the working process itself - they wanted to "learn" together.

 

For work, for exchanging ideas or for inspiring meetings - as a place of encounter, the new agency location with its 620 square meters and state-of-the-art infrastructure offers plenty of space. The high-quality design and furnishings of the light-flooded, spacious rooms were developed and implemented in keeping with the historic location. This new look is also accompanied by a completely new sense of life and work. And this is noticeable on all levels. For a deeper insight into the room concept, including a video tour and statements by the interior designers, click here.

   

Leading the way to a digital future

 

Questioning the existing and rethinking it is deeply anchored in our DNA. However, we are not only finding new forms of expression with our new headquarters. Inspired by the mood of change, our CI was also radically revised. In an in-house conception and design process, we were able to develop a completely new look and feel for our digitalwerk brand. 

 

Until now, three yellow triangles embodied our different competencies (design, development, online marketing). With the new logo we want to turn the view outwards, away from our offers, towards the individual requirements. In dialog, we want to determine the needs of the customer and offer customized solutions.

 

It's no coincidence that our new logo is reminiscent of a crosswalk. Times are uncertain, digitalization still a challenge. We want to lead our partners & customers into a digital future in a groundbreaking and purposeful way.

 

Reduced, focused, modern and clear lines - these keywords run as a common thread through all changes at digitalwerk. Our spirit has found new forms of expression and is thus clearly visible and tangible. Beyond the agency boundaries. 

 

New, internal structure

We are taking advantage of the current mood of change, with which we have moved from our home office to our new premises, to roll out a new internal structure.

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