A new home for culinary delights by the lake

A new milestone will be reached in spring 2024: The new evening restaurant will open on its first birthday. This requires not only a campaign strategy, but also a visually appealing, high-performance digital home.

In close cooperation with the PR agency Ketchum Austria and their comprehensive hospitality expertise, we developed the independent restaurant brand "Ankkuri". Borrowed from Finnish, the anchor stands for the diverse cuisine as well as the down-to-earth and regional nature of the dishes.

Sustainability is also at the heart of the concept here. As at NILS am See, Ankkuri stands for the valuable treasures of the region and season, which are processed with love to the maximum extent possible in order to reduce food waste.

The creation of Ankkuri's brand presence quickly led to the design of a strong logo and the launch of an attractive, bilingual website.

In a very short time, thanks to close collaboration between digitalwerk and NILS am See, we were able to launch a flexible, customized website using Webflow's low-code technology, which invites you to enjoy and is a visual feast for the palate. With the introduction of an optimized, digital reservation system, we are also improving the efficiency of the team at the location.

Accompanied by professional photo shoots and a targeted campaign with a strategic media mix in social media, PR in regional media and cooperation with relevant partners, the opening of Ankkuri was a complete success and the first reviews from guests on site predict a long-term hit.