With the relaunch of "Bewusst Haushalten", we didn't just want to give the platform a modern look: When redesigning the website, we also focused on a clear user journey and an optimized SEO strategy to effectively present the extensive content hub and guide to modern household appliances. By optimizing the appliance advice guide and providing intuitive access to content, we have significantly improved the user experience. The innovations enable faster and easier access to relevant information and strengthen the online presence of "Bewusst Haushalten".
The main challenge was to renew a very outdated WordPress backend that had undergone numerous optimizations and revisions over the past seven years. The outdated solutions and the volume of code had slowed down the site and severely impacted our SEO performance.
Within a tight budget, we were able to find a technical solution with which we could fundamentally build a completely optimized site. By choosing Webflow as our development platform, we were able to implement innovative design solutions while optimizing SEO performance. Webflow's flexibility and stability allowed for a seamless integration of different content categories to be translated into a coherent user experience. The platform helped us to make the "Bewusst Haushalten" website modern and accessible without compromising on performance or search engine optimization.
By using the no-code tool, we have moved with the times and created the ideal conditions to take a big step forward in terms of SEO. In addition, the user experience has been significantly optimized: The numerous facts and information worth knowing about household appliances are now presented in an appetizing way instead of being hidden in convoluted page strings as before.
"With the relaunch of our knowledge platform, we were able to fundamentally improve the way our users can interact with our content. Our long-standing partnership with digitalwerk and their expertise were crucial in choosing the progressive, technical solution of Webflow. This solution will enable us to react quickly and effectively to market changes in the future. With the launch, we have massively improved our website performance and realised our vision of a modern and efficient platform both technically and visually."
Mag. (FH) Natalie Maranda
Senior Consultant, FEEI Management-Service GmbH
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