Leads & awareness for sustainable packaging innovation

As part of a joint workshop, the top product features were identified, translated into user-centered language and finally poured into a modular campaign logic. The claim "Let's pull this off together" invites the target group to make the switch to the plastic alternative together. A specially created campaign landing page and a three-month campaign plan in two languages were then created.

In three phases, animated videos were first used to generate attention for the new product, after which engagement was incentivized with the product details. Leads were then driven in the final phase. In addition to various LinkedIn ad formats, Google Ads were also used to drive traffic. The product launch at a trade fair was also part of the campaign and served as an effective lead magnet. In total, almost 2 million impressions, over 15,000 clicks on the landing page and several leads were generated through continuous optimization. At the end of the campaign, LinkedIn lead costs were also reduced to nearly two thirds of the of the intermediate campaign status.