The Hotel Palais Mailberger Hof in Vienna's 1st district looks back on a long history steeped in tradition. It was once one of the first hotels in the city, a traditional establishment in the heart of the lively city center. After extensive renovation, it will reopen its doors in 2025 as part of the Schiehser Hotels Group. In addition to its stylish interior, the newly designed hotel impresses above all with its unique, green inner courtyard, which forms the heart of the hotel: A hidden paradise, embedded in the lively rhythm of the city, just a few steps away from St. Stephen's Cathedral, the Vienna State Opera or the Albertina.
Therefore, these elegant design elements and timeless aesthetics also had to be reflected in the communication design.
The Schiehser Hotels Group was looking for a brand concept that would emphasize the noble character of the hotel and the inner courtyard as a central element, while at the same time positioning itself away from the mainstream. It was particularly important to emphasize the duality of the exclusive, secluded atmosphere and the central location of the hotel. Above all, the new brand design was intended to bring peace and privacy to life and offer guests an individual experience that consciously sets itself apart from large hotel chains.
The logo, inspired by the hotel's striking barrel vaults, elegantly combines historical architecture with modern design. The architectural elements symbolize the balance between tradition and contemporary lightness. Supported by the color palette of ivy, leopard rose and champagne, the visual branding conveys a calm but exclusive atmosphere. These values were also transferred to the verbal branding - brand essence, tonality and core messages were developed to position the Hotel Palais Mailbergerhof as a unique retreat in the heart of Vienna.
“The partnership with digitalwerk was smooth and pleasant right from the start. They understood exactly what we wanted and were our partner in all important marketing decisions. Their professionalism and excellent project management ensured our project was of the highest standard.”
Schiehser Hotels team
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