H2i GreenHydrogen is at the forefront of the energy transition, offering innovative technologies and customized, sustainable solutions. As an agile and fast-growing start-up, a comprehensive rebranding has created the brand foundation for establishing a strong and trustworthy presence in the market.
With the aim of taking the existing brand beyond its early days and making it ready for market entry, a visual identity was to be created that not only reflected the company's core values - innovation and sustainability - but also conveyed a professional and reputable image.
Another key criterion was the versatile applicability and functionality of the new branding for use in various media - from digital applications to logo engraving on the electrolysis stacks.
In order to develop a timeless logo that combines dynamism, modernity and innovation, a deep understanding of the company's mission and vision was crucial. The stylized "hi" and the subtle integration of the number "2" - alluding to the hydrogen molecule - create an unmistakable brand identity. New accents were also set on a typographical and visual level: A new, dynamic pair of typefaces underscores H2i's technical and professional character, which is brought to life by powerful colors. Specially created illustrations break technical facts down to the essentials and round off the overall picture on the newly created Webflow website.
The result is a coherent and appealing brand identity that positions H2i GreenHydrogen as a leading player in the sustainable energy industry.
"We are delighted with how well digitalwerk succeeded in creating our new brand in line with our specifications. We are delighted with the great feedback from both our employees and our cooperation partners."
Dr. Dietmar Neubacher
CTO, H2i GreenHydrogen
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