A campaign that makes waves.

A focus has already been set in a jointly developed communication strategy: the intentions of the target group should be at the forefront of communication - while a focus on different destinations should only take place in a later funnel step. The early booking campaign also had to be designed according to this strategy.  

At the same time, a message had to be found that was not only suitable for this early advertising, but also for communicating offers closer to the summer and could be easily adapted if necessary.

Vacation planning is rarely something rational - on the contrary: emotions are the top triggers for deciding on a vacation, a destination and not least a travel provider. They are often triggered by sounds, smells and tastes that suddenly put us right back in the middle of the vacation moment. The moment when you can already see the sea, feel the sand between your toes, your skin smells of sun cream and the air smells of calamari.    

These moments with "everyone knows it" potential form the core of our idea and were packaged by us in such a way that they work on all channels. From POS, social media to OOH, radio, video on demand and cinema - let's answer the Coco-Coco-Bello call and book vacations with Ruefa.