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Mockups of the new Webflow website of zum tobel with Salesforce integration
Zumtobel
IAB WEBAD Gold Winner
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IAB WEBAD Silver & Bronze Winner

A new web presence for the number 1 in lighting solutions

About the Case

For over 70 years, Zumtobel, a brand of Zumtobel Group AG, has been continuously working on the light of tomorrow and is constantly guided by a unique design approach.

To give products, events and services the stage they deserve, they turned to digitalwerk in their search for a marketing agency. The task: to create an appealing landing page concept that does justice to the claim of an innovation leader and puts the company in the right light.

Challenge

Zumtobel lacked the ability to integrate attractive landing pages on their website. They mostly relied on Salesforce to create pages, but these did not do justice to the value of their products and services. Furthermore, it was important to make the lead funnel goal-driven and appealing and to ensure a straightforward integration with their existing marketing tools.

Approach

Our starting point were mockups of Zumtobel, which we rechallenged and optimized. The focus was on establishing interactive modules and dynamic content that emphasized the value of the premium products. After the first landing pages were implemented with HTML & CSS, we quickly decided to switch to the no-code tool Webflow - a bold step in an existing B2B environment at a top 500 company in Austria, which we were quickly able to convince of the advantages of the tool as a certified Webflow agency.

The result speaks for itself. State-of-the-art animations put Zumtobel's products and services in the spotlight. The landing pages are built directly in Webflow, but can be integrated into Salesforce with just a few clicks and can be adapted for individual markets and regions. This has created a flexible and high-quality environment that allows the innovation leader for lighting solutions to shine in a new look.

Services

Interaction Concept
Development
Customer Experience
User Interface Design

"As a proven and uncomplicated implementation partner of Zumtobel, it was easy to choose digitalwerk as the marketing agency for the upcoming Salesforce integration. The team is great - they bring great ideas to the implementation, always have an open ear and work exactly according to our ideas and briefings. The collaboration is great fun, and as a customer you feel very valued and receive excellent support."

Sophie Marieke Preuß

Global Head of Brand Marketing, Zumtobel Lighting GmbH

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