After we generated awareness and a (superficial) desire for our clients product or service it’s time to dig deeper: According to the in the analysis and conception defined audiences we create individual ads with benefits of the product tailored to his individual needs and wants.
A sport fan therefore sees a different ad with a different message and visual than a design enthusiast. This is also the arrival of paid and organic search on the scene as an additional possible channel: According to the analyzed organic search behavior of our users we get paid search campaigns set up that pick them up at the first step of their research journey and give them the benefits they are looking for.
KPIS: Soft conversions such as Traffic or landing page views
Channels: Paid search, Social and Display