As one of the fastest growing automotive brands in the Austrian social media landscape, Kia has partnerd with Digitalwerk since 2011. We run fully integrated strategies across Facebook, Instagram, email as well as WhatsApp. When Kia approached us with an Austrian first to stream a Dominic team tennis tournament for the Austria market we pulled together an integrated plan to engage a highly relevant audience for the brand.
While Dominic Thiem smashed the St Petersburg Open tournament, Kia secured an Austria first to stream a live event as part of their brand partnership with the tennis star. Due to his strong international standing and fan base, Kia received fantastic exposure among tennis enthusiasts in Austria and we drove engagement to new highs.
“By streaming the matches from Petersburg, we found the perfect activation of our partnership with Dominic Thiem. We were chuffed with the amazing feedback from our fans. Digitalwerk was really responsive and was available 24/7 during the tournament to make this happen!”
Rene Petzner, General Manager Marketing, Kia Motors Austria
among the „fast growing“ car brands in the Austrian Social Media landscape
reached over the course of the tournament with live stream messaging
50% Lower CPCs
due to higher relevancy in messaging in the lead up to and during the games
Anchor points on the corporate website
Eye catching and thumb stopping ads on social media
We established an ecosystem to push out a message to create interest and pull users to the live stream on the website as well as the YouTube live stream.
Live Stream Website Hub
within the Kia Insider Magazine
Teaser Ad Formats
targeted to Dominic Thiem Fans and Sport Enthusiasts
feeding our audience exclusive content
Paid Search Ads
directing people searching for live results to KIA
featuring a message from Dominic Thiem himself
contextually targeted around the tournament and Dominic Thiem