After warming our audience in the See-Phase and giving them the knowledge of our benefits and features we have them ready for the final step: the action to do something, book something, buy something, contact something, etc.
This are users that probably watched a specific video of ours or visited our website but haven’t submitted a lead or purchased an article. This is also the framework-step in which leads are generated and sales are driven. Dynamic ads, lead ads or shopping ads are just a few special ad formats we use to get our clients the best results possible – and the user the best experience possible.
KPIs: conversions, roas
Channels: Paid search, Social and Display