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Bosch Home

When Bosch Home serves a new product, we only use the best ingredients for a launch campaign.

With the Cookit, Bosch Home is really putting the competition on its toes: its features not only address the weaknesses of established devices, but an integrated strategy focusing on relevant content for target groups that have been neglected by the market so far creates a community exchange that other love brands can only dream of.

The perfectly coordinated ingredients of one of the most successful new product launches of 2020: rich content to strengthen the community, photo and video production, localization of existing content, performance campaigns and community management.

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