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As soon as we have gathered a sufficiently broad range of data, we address the following questions in close collaboration with the client: What is the goal of the project? What approaches will allow us to achieve this goal, and how can it be measured?
A website is merely a means to an end. Depending on the goal in question, other tools might be necessary. The definition of a clear and measurable goal is essential for a successful project. The goal determines the means. And a measurable goal is essential for evaluating the effectiveness of selected measures.